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Now, it doesn\u2019t have a lot of information on it. But hopefully, it\u2019s enough to spark a little bit of interest to grab the card and check it out the back.<\/p>\n
For me, I don\u2019t know. I just started down this road. When I first started this self-publishing adventure, I needed a proofreader or copy editor. Someone who could review my work and let me know how terrible a writer I was.<\/p>\n
I\u2019m a big fan of using local talent for work \u2013 keeps the money in the community. I looked on line and in the papers but there was no one. \u00a0One day, I was picking up donuts from the local pastry shop. By the cash register, there was a huge bulletin board full of business cards. I started going scanning them for anyone in the editing field.<\/p>\n
I found one.<\/p>\n
I took two cards from the board. One card was the editor who was out of business. The second card, was hand written, and contained the name of book, the author, and a website. I went home and looked it all up on the web. The book wasn\u2019t anything I was interested in, but nonetheless, the author got me to look for it.<\/p>\n
In that case, business cards work.<\/p>\n
In a few weeks, I\u2019m going to be using the Amazon KDP Select program to offer my book free for digital download. Now, telling someone they could download if for free \u2013 is great. However, if they are like me, they will forget the name of the book, what genre is it, what days it available. A business card solves those dilemmas.<\/p>\n
For me, I\u2019m not planning to pass out cards to random people. I\u2019m going to try to use them, as miniature sign of advertisement were high foot traffic is available \u2013 like the donut shop. Every time I got into an establishment that has a business card bulletin board, I take a mental note of where my eyes take me.<\/p>\n
These few items got my attention.<\/p>\n
*Color \u2013 bright colors or artwork. I was drawn to these cards instead of the bland white ones.<\/p>\n
* Large readable fonts \u2013 I have usually less than a minute to scan the board, pay for my stuff, and head out. If I can\u2019t make out what a business card is trying to say from one or two feet \u2013 then I skim over it.<\/p>\n
*Location \u2013 The ones right next to the cash register are the ones I usually focus one. Anywhere between 5-6 feet high (near eye level) is the best. The ones at the top of the board or the bottom of the board just are over looked.<\/p>\n
*Last but not least \u2013 ease of taking a card. I typically will not un-pin a single card. However, if there are five or six \u2013 sure \u2013 I\u2019ll take one.<\/p>\n
I spent some time with InDesign to create a business card that will hopefully \u2013 catch the attention of a patron.<\/p>\n
Here\u2019s the front:<\/p>\n